Showing posts with label mobile search. Show all posts
Showing posts with label mobile search. Show all posts

Before you go buy that …..

Check things out on Zook - O2S have added tons of great deals for your locality, your brand and service.

Great Beauty Services Offers in Bangalore

Best Digital Camera Prices in Mumbai

Best Samsung Deals Across Delhi!!

Check out Bangalore Laptop offers

Call up O2S at the given number, and they’ll help you out with more offers, and in fact find for you exactly what you’re looking for. Less headaches, better prices!

"Q" it to Know it

Good bisibele in Bangalore ? Distance to Goa ? How does one get to Chikmaglur ? When’s the next exam for this board or that ? Whats CERN ? How many moons does Jupiter have ? Meanings of words ?

We've launched a shortcut to answers from the community : SMS “Q ” to 57575665 (in India) to get a relevant, way more reliable answer to just ANY question you may have - directly from the community.

You can also help others with what you know at http://42.zook.in/. Can’t really beat real peoples’ knowledge for correctness, relevance, after all. You always know best.

Zook for Cars, Jobs, Matrimonials. Tons more classifieds!

[ Another x-post from the Zook blog. ]

Its a bad economy - the dazzling new model will probably need to wait - get a bargain instead.

We’ve also added a bunch of jobs, real estate listings, services, even matrimonials.

One more reason to use Zook. And please keep watching this space for alerts on these soon.

These are courtesy our data partners Click.in, and OLX.

House Hunting - mobile!

[ X-posting from the Zook blog ]

Zook, with Click.in, now brings real estate classifieds to your phone.

PG Accommodation in Pune

Koramangala 3bhk for sale

Land in Coorg!

Gurgaon Apartments

Find your house, for rent or sale! Or find people who’re looking for the same…

Gurgaon Apartment wanted

We’ll be adding other classifieds soon too - jobs, stuff for sale.

Mobile Greetings for your friends, and more

Bunch of upgrades to Zook.

  • Find the alert you want to set. Try “alerts movies INOX bangalore” or “alerts electronics deals“ - essentially syntax independent after the “alerts ….” - find and set the deals/movies/events you want to follow, not the “best whatever” somebody else puts and pushes to you.
  • Greetings: Find a birthday/diwali/eid, etc, SMS forward, and set it up for the appropriate day as a mobile greeting! We’ll make sure its delivered on the right day and tell your friend you remembered them on the special day.
  • Web Search: We’ve integrated web search results on Zook - just in case the data isn’t there, or good enough right away. Over time, we’ll try pulling information out of that too so you don’t have to grapple with links and more links and more links….

Keep Zook.in!

What Are You Zook.in for ?

[ X-posting from the Zook blog ]

People solve a nice variety of needs through the Zook community. Here’s a few samples:

Sports news and updates:
all winners of 2008 US open
olympics medal tally

Distances, though we’re not a maps service:
Choutapal, nalgonda is how far from hyderbad

Meanings, reference, current affairs:
Mesogynist meaning
what is 123 agreement?
where do we’ve nuclear reactors in india?
“in the red” means?
“spaghetti bowl” means?

Status:
pnr status 140494xxxx

Shortcuts:
RelianceGSM’s website Address
electricity bill of CESC online

Curiosity:
world fastest train?
Where is the place ‘Silent Hill’ actually located

Tough Ones!
rajasthani cook supplier Pune
world’s top most prizes after nobel?
malavan weather
Big purchasing dealer for mentha oil in barabanki (we got this!)

To anyone who asks “What kind of questions does Zook answer?”, or “How’re you like XYZ local search?”, the above should provide a clue. We’re amazed at how so many folks are actually SMSing in to figure out answers to whatever pops up in their heads - and the big challenge now is to get to the whole country, so there’s a new tool for the cliched “no such thing as a dumb question”.

Go ahead, ask! ANYthing that you think needs answering on the phone. Oh, there IS the usual “restaurants, movies, stuff” too. http://zook.in or sms query to 57575665

Olympics Updates



Zook, like pretty much every other site and search out there, has Olympics Updates too. We'll keep this going all day so you can check whats happening - even on plain SMS! Just type "Olympics news" and SMS to 57575665.

And, btw, Congrats Abhinav Bindra for getting India its first individual gold!

Find and book movie tickets through Zook/BookMyShow!

Movies showtimes have been a popular search on Zook - and quite a few people have expressed the need to be able to close the loop on this. We recently started working with BookMyShow for getting you movie showtimes across the country, and along with that comes their excellent service which lets you call them and book tickets for your preferred show - right there, right then! You can even have the tickets home-delivered.



BookMyShow is a rapidly growing service for Movie Ticketing. Their parent company BigTree is one of the biggest players in IT-enabling the industry! Network 18 is also a major investor in them. And above all, they're totally cool people to work with :)

With this we've added a majot action - in fact our first pan India one. Now you can do these on Zook:
  • Reserve tables in Bangalore (Through HungryZone)
  • Request callbacks for ordering Food in Bangalore (HungryZone, again)
  • Book movie tickets for 600+ shows that BookMyShow services across 30+ cities!
BookMyShow will be adding a lot more cities soon, and we'll also add booking tickets through their WAP site as soon as that gets going!

Keep Zook.in - and get your tickets ANYwhere!

Edit: Oh yeah - please tell them you got there through Zook. Help our cause :)

Edit2: (I don't think BookMyShow - or anyone else - does PVR tickets right now - so it'll work for the others).

Why mobile search is sooo different

I just tried this query.

It actually worsened because of "cleaner" local results included because of some decent SEOing - and thats a huge case in point!

Obviously, keyword search is NOT going to cut it on the mobile. Users are unlikely to reframe queries too often, or spend too much time. In fact, will a purely index/repository based approach ever be enough ? Unless topical matching gets really smart, mobile search is still some time away from maturing.

Web search works this way :

There's this mother-of-all-repositories, currently called Google (given that Cuil managed to get them to respond, cannot take this for granted forever), and there's a crude keyword-based-matching over it. Yeah I know there's pagerank and all that, but that just improves a crude mechanism a little teeny bit, and if the words don't really get the page with the answer out - you try again. If you're a power user, you have a few more tricks up your sleeve (thats less than 2% users) but most users try different sets of keywords. Effort, time, and only YOU can understand your query.

Current state of "semantic" engines :

They disambiguate a bit, help with with some clusters, options etc. An improvement, sure, but quite quite far from the average Joe who "gets it" in a sec!

Powersets help, sure. Related stuff - related concepts - and you're a little closer.

Can an engine ever get close enough ?

Maybe not. But combining a few of these semantic search approached, measuring the weighted output - and refer it to someone if thats weak - is one way to go.

Or create a topic map of fragments of information, and search through the map. The map will HAVE to contain metadata about whats really jey to the topic, and what incidental. And does a set of related topics begin to match the key concepts ? If not, can people be involved in that step, to do a better match on the repository ?

Alright - thats a 20,000 feet level, but I'm not giving away more, for sure :) Some of this is happening at Ziva, some is planned. Its a long journey though.

Vanilla keyword search is surely not enough - and I'm sure a decade or so from now we'll look back and laugh at ourselves for being so in awe of the current mother-of-all-indices :)

Update: tried the same query on Zook - and got a response a response from a use in about 10 minutes (low priority pure info query, i guess) - 15 mill comps, 5 mill net connections, GoI aiming at 75mill comps, 45 mill net connections by 2010. Correct ? Will check...

Mobile Marketing Gotta Happen

Yahoo says so too :)

But 2010 - hmm - thats a long time to wait. Of course, there's usage thats gotta mature first, and availability of apps and content, and connectivity and speeds.

Of course, from our experience, users aren't merely looking for "local" info - but "any info". Of course the information is unlikely to be long research papers or analyses or descriptions, but there's a gap to fill to satisfy the urge of "I wanna know NOW!" for sure.

Edit: The Dhoni Effect nicely sums it up - and is pretty much what we've been seeing.

Zookgeist

We haven't got a formal one running yet, but here's a sample of the queries we've been getting:


shraddha vadodara
de taali chennai
sizzlers bangalore
HOW TO PREVENT HEAD ACHE
SHALL MAKE MY MOBILE AS PAID FOR RECIEVING SMS
flambe outer ring road
Chandigarh HR
bial to btm
Who is the leader of BJP
SBI Magnum fund NAV
ENGINEERING ADMISSION 2008 BRANCH WISE VACANCY SEATS
carpenters sarjapura road
ENGINEERING ADMISSION 2008 DEPARTMENT WISE VACANT SEATS
difference between recieve and receive
sun direct introduce Rs. 15 to 140. Channel detail about different pack
Jahnavi college Hyderabad
HBO sat night movies
Nokia Care Behrampore
Reliance GSM helpline

  • People have a lot of different kind of questions on the phone!
  • A proper matching engine is a must - keywords fail on intent real bad.
  • Thankfully, a lot many do NOT think of us as "local search". Its mainly the tech/Bangalore crowd which has this image issue so far. Hmm, need to fix that.
  • The community IS playing a crucial role. Need to start involving a large user base next.
In some sense, with the last step, information will get "open sourced" - its not important that is live on our servers, but as long as the one who needs finds the one who knows, we're doing our jobs.

Of course, its imoprtant to keep mining existing/expressed information, such that this traffic may be optimized.

Events! Zook/BuzzInTown

We went live with BuzzInTown events on Zook. We now have really good event coverage thanks to the excellent work BuzzInTown have done is establishing a relationship with all the key players in the industry. We will soon be adding some ticketing options and other useful actions on this as part of the next phase of the rollout.

Got some coverage on Pluggd too. Thanks Ashish!

This is available in 10 cities - Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad Jaipur, Lucknow and Bangalore and BIT is working furiously at adding more. So go ahead and find that concert that'll make this a terriffic weekend...

Post Offices CRM

Am expecting a parcel through Speedpost, and its been a while in transit. Decided to test my luck and try and find out on the phone. Found the number on Zook, and called up.

  • Someone actually picked the phone up
  • He patiently heard my case, and asked me for the delivery number or some such, which I did not have
  • He actually asked someone about it and explained to me that the guy responsible would be in at 10 and if I could please call up then.
Another instance of government machinery working well and being surprisingly pleasant to interface with.

The Address:

Post Office, Hsr Lyt,
No.21,Bda Complex,Hsr Layout,Bangalore- 560102
Ph:+918025720744

Toy train? Station? A Whole miniature city in Pune!

A query came in for: Railway Museum Pune and while surfing our logs, this caught my fancy.

Answer:

Joshis Museum of Miniature Railways
17/1 B/2 GA Kulkarni Rd,
Next to Sangam Press,
Kothrud, Pune 38
+912025435378 +912025454474
ravi@minirailways.com
http://www.minirailways.com

From the site:

  • There are 65 signals, 26 points, fences, lampposts, flyovers, etc. which have been manufactured by hand using chemical etching techniques.
  • The entire layout can be operated manually or can be computer controlled.
  • Fully functional station yard with 6 platforms, announcement systems, 3 main lines, goods loading facilities, hump shunting, a turntable, crane, etc.
Wow - if I were in Pune, I'd be calling Mr. Ravi and fixing up and appointment for the kids, heck no, for myself to visit this fascinating world this weekend!

I'm discovering so much on Zook, myself :)

"Game events conducted in Tamil Nadu sub-inspector exam"

A user wanted to know more about the process for a Sub-Inspectors post in TN. This was one of the many queries s/he fired towards that end. Amazing how users seek info, even on the move. Its facts, after all, from our point of view, asked through pretty specific questions. Here goes....

Endurance Test - Run 1500m in 7 Min
Physical efficiency:
(min qualifying 6/15)
1.Running:
100m: 15s - 2marks, in 13.5s - 5 marks
OR
400m: 80s - 2marks, 70s - 5 marks
2.Long Jump:3.8m-2marks, 4.5m-5marks
OR
High Jump: 1.2m-2marks, 1.4m-5marks
3.Rope Climbing: 5m-2marks,6m-5marks

Source: http://www.tn.gov.in/tnusrb/annexure2.pdf

Ads on Zook

We've started running a few ads on Zook! These are from partners, as well as advertisers.

ET covers Zook

Economic Times and their first cousin, Indiatimes, ran a good story on Ziva/Zook.

Friendly reminder - you can SMS your query for anything you want to know to 57575665 in India. You'll get the answer either right then, or a couple of minutes later from the community.

Update. Zook. Phew.

Zook-2 is almost there (yeah yeah not the 'couple-of-weeks' one expected). There will be a long post update, but here's the long and short of it all:

  • Every Qn Answered - Zook is now more community focused than before, and since we do not claim to be know-it-alls - we look forward to letting people help other people. We're, as always, part of the community! Of course, not every answer will be instantaneous, but extremely relevant, it sure will.
  • Shining new numbers
    • Zook on 5757-5665 - thats 5757LOOK!
    • ASK/TELL on +91-984-551-9665 - thats 984-551-zook. This is at regular SMS costs, not premium - so go ahead and build/use/help your community.
  • Dazzling new mobile-web UI (soooon). We got some experts, lots of feedback, and hopefully you'll almost fall in love with the new interface. It sure is more navigable.
So go ahead and Zook. If you're out there somewhere and need to know anything (I've answered someone's qn about why one should go to school!! :) ) - just Zook it on 5757LOOK. You'll get an answer.

Oh, we're also on IdeaFresh now. Lots of Idea users have already found us there.

And we should be starting to maintain, finally, our official blog too !!