The LBS Dream

http://communities_dominate.blogs.com/brands/2008/06/elusive-pot-of.html

Thanks Siva, for the link.

LBS, imo, has always been a bit-feature that will be useful for a small subset of use cases - say your car breaks down and you need to know who the closest emergency service is, or in case you want the closest service provider for stuff the service quality is kinda standardized for. For hospitals and schools and even bike mechanics (if you bike seriously), you'd hardly be too worried about proximity. And as the article above we discusses it, for a whole lot of situations, we already have our paths known, or the means to them clear. There are a few "I'm stuck" cases where LBS will help, but thats about it.

Location specific ads, though, sound like a better idea. Especially for deals, offers, specials and new-store-in-you-area announcements.

The mobile is still a very unkmown, not-close-to-be-mature space for life-tools.