In a G Spot ?

Google advertised its SMS search today.

This kinda news always shakes things up for a small outfit like ours :) Its also a nice catalyst for a bunch of plans and certain points of views in stuff debated internally.

Most of all, they may help expand the pull-services-on-SMS market which may help us a great deal, indirectly. Out in the hinterland (where an amazing %age of our usage is from), "Google" and "cool" aren't factors.

But then its big-G, and you gotta watch out!

So far, we're ahead on the breadth of data we've got covered (tho they have some nice features pre-configured), and the community is an invaluable tool to leave the bother of figuring out the answer you need, rather than a generic "result", and always so! But then, G can always catch up on this, that and everything else - I mean it just takes money and developers with brains, plus some time, and they have bigger advertising moolah (actually, just plain old moolah) than we do.

This is exactly what makes doing startups so much fun :D Spotting a future challenge/opportunity and donning the thinking cap on for the battles.

Its an even field, and we have a head start. The huge question is - how does a startup with a very limited marketing/publicity budget stay ahead? Of course its for us to figure out, and sure we'll be stretching our grey matter as best as we can, but if someone has a great idea or two, the coffee on us while we discuss it :)

BTW, we have a decent TT table in office if you'd rather play a game, instead. Drop by....