Chamak washes dirty linen in public. Execution, Execution!

Just yesterday, we had been discussing what else hyper/local play could do to expand business and create differentiators, and I'd mentioned to Indus that ironing services inside apartment complexes have always been a major point.

This morning, went downstairs to drop the kids to the school bus, and what do I see ?

Chamak - Neighborhood Washing & Ironing Services

Each kg of clothes is 40/- and they even SMS you once its done!

Quite obviously, its intended to be a big chain over time - a la Ferns And Petals for flowers. They seem to have about 10 locations in Bangalore itself. Someone obvioulsy heard the chatter about the pain points with the existing vendors etc and decided to give this a shot. I'm not yet debating about it being a great idea etc, but its and opportunity, and its heartening to see someone take a crack at it.

On digging just a little, here's what I found - introducing the Village Laundry Service funded by Innosight Ventures, and promotes individual entrepreneurs to run their rigs.

One's heard often that 10 other people have exactly the same idea at the same time as you have it (or even earlier), and it boils down to execution, but it was still a very wow moment to come across a real world example of one such.

1 comment:

Punsons said...

Punsons Flora is also one of them.. it is a leading online florist in India..