A few things I've noticed/felt


  • CRM is broken. Sure, I have almost no knowledge of formal CRM systems etc, but having sat through a few presentations and discussions on this, feel strongly that both the Customer and the Relationship are completely missing from this - its from a sales force pov, completely. There's a startup idea in this somewhere - ping me if you're keen and can help find a market.

  • Hyperlocal will be big. Sure its been a jittery start, but there's no other way to go. And the JustDials of the world ain't cutting it.

  • Search will be more about how Soc Nets/people's heads are crawled (/trawled?). Realtimeness is one attribute, reactively looking for things, opinions, thoughts, ideas will be another. Aardvark has already been one small tiny step in the direction - there will be more.

  • Skills : breadth is catching up again. For a while the world was too taken up with specialization - at the cost of wider skillsets. Specialists are very critical, as are those who can do 5 things well.

  • I'm guessing a lot many in our generation (ok, I'm already old, so maybe half a generation downstream from us) will have second/alternative careers. Workplaces, HR practice needs to factor this in, starting now.

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