The Passion of the Entrypreneur

There are businesses, and there are businesses. Some become big brands, some get into franchising, some are huge enterprise-driven cash cows.

My favourite kind of business is a little more romantic though - the kind where the passion of it rules - its size is almost guaranteed to be single-store or small otherwise because the energy and keenness it needs pretty much cannot be replicated. Its rarely the most profitable (in cash terms) but usually extremely loved and respected, and sustains. The brand is huge in its own niche, and its amazingly satisfying in its own way.

I'd place some of these in that category:

BOTS : Bums On The Saddle

Nikhil and Rohan are regular software guys who are passionate about bicycles, and dared to try and change the cycling scene in Bangalore on their own! They rented "space" on the terrace and built (by hand!) their showroom. They've got a lot many customers over the few hours every weekend that BOTS opens, and even more friends because of the amazing community they're helping create. They participate in biking forums as riders, enthusiasts and also as people who sell Treks if you need those. The DIY workshops at BOTS, the biker-movie-nights, the wiki/FAQ for rentals, what bike etc, and the readiness and enthusiasm with which every question - even from non-Trek owners such as myself - is answered - is what differentiates their approach to business as compared to the Firefox Stations which also carry Treks. I would not say they know everything about bikes (though the fundaes collected and worked upon has grown to a formidable volume over time) - but they're the most willing to learn quickly and even better, share widely.

Auto Service

Venkat Shyam's love for all things mechanical, especially bikes, and his never-say-die attitude when it comes to analyzing issues makes him a pleasant surprise in the otherwise murky two wheeler service space. Add to that his willingness to help anyone and everyone on the fora he's a member of, and his amazing innovativeness in running the service station be it customer friendly initiatives, employee benefits, or even helping out the parent brand with field level R&D, and to me he's a great case study for biz schools - how to think like a world class org even at a small family owned business level.

He's probably got more brand value than most big Auto Sales/Service chains in Bangalore or perhaps across India, and people have sometimes ridden down from Pune to get a decent job done :)

Rainwater Club

This is now part of Biome - which includes Chitra Vishwanath's efforts towards energy friendly, yet aesthetic architecture and construction.

I had interacted with Vishwanath about 6-7 years ago when we were considering inplementing RWH for our apartment complex. Recently have gotten to know more about him and the others who're part of this when my wife started working with the Rainwater Club. His determination to make a difference one little bit at a time, and the perseverance which has sustained the effort over years amazes me. Its not a not-for-profit venture, yet its focus is not profit. The impact, organizing the sector and its players, and defining a path for better water management is their agenda and given how critical water and energy management will become, its a great business to be in without being all "business-like" about it - if you know what I mean :)

GettOffUrAss

Santosh is more of a traveller and dreamer, but unlike the rest of us, has had the conviction and guts to follow up on these, and over the years, have seen him establish himself as a specialized, niche player in the travel space. He probably has more repeat customers (and even repeat non-customers like yours truly ;)) that most travel portals. He's also having lots of fun, probably making decent money and growing business while keeping it really really close to his vision of what it should be. I would be surprised if any large travel outfit can even come close. You need to be a traveller/biker/dreamer to get this far, and the average cometravelwithus.com just does not cut it! No VC, no IPO plans, no projections. Just does what he loves, and thats to get people off their asses and out there :)


MapUnity

Ashwin has a very very different approach to startups. While I will not claim to understand it, its probably not about VC funding in the classical sense, 10x returns and exit options. He's dared to create a very different model, build brand equity amongst the players that matter in the mapping space, learned how to work with governments and large organization without monetary transactions alone driving the relationship.



I cannot imagine how large orgs - an Oracle or a Reliance or an AirTel could ever hope to do anything like this. This is surely a beautiful form of entrepreneurship, and I hope to keep running into more of these examples. Keeps the enthusiasm going like little else. Their passion, their dive-into-it attitudes and their honesty is very refreshing. Its not unsurprising that bums and ass are part of the names of two of the businesses I've covered :) These guys are serious about what they do, but not everything is immediate RoI alone.

O perhaps their definition of "Returns" encompasses more than what shows up in the next quarter's balance sheets, and therein lies the "differentiator".

Edit : Some that I forgot to mention

Starc Audio


Rajesh Nair has a passion for music - and understands his valves and crossovers. Years ago, based on a reference, I'd prodded him to make me a home theater system from a scratch - and was very happy with the results. Rajesh has since embarked on a fantastic journey thats taken him to explore new heights of the high end audio market - stuff I cannot afford or even begin to understand, but for which there's a strong niche market of affinciados. Again, Rajesh has followed his dreams and lived them.

EasyLib


A lending library thats more than just that. They were small and fledgling when I first heard of them, and now are a business thats positively impacting the reading habits of many. They organize reading/storytelling sessions for kids too! No funding, projections etc, again.

Before you go buy that …..

Check things out on Zook - O2S have added tons of great deals for your locality, your brand and service.

Great Beauty Services Offers in Bangalore

Best Digital Camera Prices in Mumbai

Best Samsung Deals Across Delhi!!

Check out Bangalore Laptop offers

Call up O2S at the given number, and they’ll help you out with more offers, and in fact find for you exactly what you’re looking for. Less headaches, better prices!

Special M-Coupons for Mumbaikars

[ X-post from The Zook blog yet again. Am getting lazy.... ]

Our coupons and deals partners, Open2Save, have gotten some special deals in Mumbai. These will not be available through search, but you can subscribe for the same for delivery every month through SMS.

How ? SMS “O2S mum” to 57575665

You’ll get a the current deals in your Inbox (and we’ll keep sending fresh ones once in a while) - if any specific one catches your fancy, just SMS the keyword for that deal to us, and we’ll send you the coupon you need to show the store/restaurant before you order/buy stuff.

Happy shopping!

[ Tip: for the readers of this blog - 984-551-9665 - thats 984-551-zook on your phone-keypad - will work as well for now. If we see more usage on the long code - we'll move to one for good. Its a Karnataka number so in other circles you'll need to prefix a +91 or 0 - +91-984-551-9665 ]

"Q" it to Know it

Good bisibele in Bangalore ? Distance to Goa ? How does one get to Chikmaglur ? When’s the next exam for this board or that ? Whats CERN ? How many moons does Jupiter have ? Meanings of words ?

We've launched a shortcut to answers from the community : SMS “Q ” to 57575665 (in India) to get a relevant, way more reliable answer to just ANY question you may have - directly from the community.

You can also help others with what you know at http://42.zook.in/. Can’t really beat real peoples’ knowledge for correctness, relevance, after all. You always know best.

In a G Spot ?

Google advertised its SMS search today.

This kinda news always shakes things up for a small outfit like ours :) Its also a nice catalyst for a bunch of plans and certain points of views in stuff debated internally.

Most of all, they may help expand the pull-services-on-SMS market which may help us a great deal, indirectly. Out in the hinterland (where an amazing %age of our usage is from), "Google" and "cool" aren't factors.

But then its big-G, and you gotta watch out!

So far, we're ahead on the breadth of data we've got covered (tho they have some nice features pre-configured), and the community is an invaluable tool to leave the bother of figuring out the answer you need, rather than a generic "result", and always so! But then, G can always catch up on this, that and everything else - I mean it just takes money and developers with brains, plus some time, and they have bigger advertising moolah (actually, just plain old moolah) than we do.

This is exactly what makes doing startups so much fun :D Spotting a future challenge/opportunity and donning the thinking cap on for the battles.

Its an even field, and we have a head start. The huge question is - how does a startup with a very limited marketing/publicity budget stay ahead? Of course its for us to figure out, and sure we'll be stretching our grey matter as best as we can, but if someone has a great idea or two, the coffee on us while we discuss it :)

BTW, we have a decent TT table in office if you'd rather play a game, instead. Drop by....

Sad (YHOO)


I've already been so proud of the good stuff I did there, and have a soft corner for Y!
Oh well, I hope the above is proven wrong...

Economic Cycles

VeloWala.org > What is Velocommerce?

While I've seen all of this, never thought of it in terms of a "last mile" delivery channel. Great insight, and advertising opportunity ?

Other ways of doing business : Toyota and the recession

American automakers are facing tough times, yet Toyota has so far avoided the usual reactions.

My gut feel is that Eastern businesses will evolve new mechanisms and ways of doing business, in how they acquire and retain employees, deal with customers, handle bad times, and conduct mergers and acquisitions. The "more recent" business truths (in the context of centuries old business philosophies) that gained foothold in the West primarily since WWII will be stressed, challenged - and we're already seeing some of that.

Zook for Cars, Jobs, Matrimonials. Tons more classifieds!

[ Another x-post from the Zook blog. ]

Its a bad economy - the dazzling new model will probably need to wait - get a bargain instead.

We’ve also added a bunch of jobs, real estate listings, services, even matrimonials.

One more reason to use Zook. And please keep watching this space for alerts on these soon.

These are courtesy our data partners Click.in, and OLX.

Taking Stock

[x-posting from the Zook blog]

Added Stock search on Zook - updated regularly with a small delay.

Check out how the Reliance Stocks are doing ? Its a pretty nervous market, and at least I’m watching a lot many of these and keeping my fingers crossed!

We’ll be adding Stock Alerts on Zook soon….