Bigger than Tata-JLR ?

DNA - India - Punjab goes on Mercedes overdrive! - Daily News & Analysis

Hmm, did Merc actually call Ludhiana the Merc capital of the world ? I'm sure they've been positively surprised beyond their wildest dreams, tho. Is there a lesson here for startups, IT biggies, etc al ? There is paying power, and a large second tier city market. Its just waiting for the right product, at the right (perceived) value...

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