There was a time we caught two movies a week, sometimes. We did not always need to know from the reviews beforehand if the movie was "worth watching" - it was more about deriving pleasure and a good time out of whatever we watched. Sometimes we suspended disbelief, sometimes we needed to carry empathy as we went in, sometimes we gave in to feeling spooked, and sometimes it was intensely and deeply intellectual.
It was not about 0 or 10 - all movies were certainly not reduced to a binary choice.
"We value our time more" - often heard argument in this context. Really? You'd just catch a movie in the time you spend reading the multitude of reviews and analyses of one. And if you value your time, you'll construct it in different entertaining surprising ways - not just in the mould of one dreary totally expected and conformist superlative.
The movie reviews (and of course those darned multiplex prices) have killed it. Bigtime.