Irritation to Go-live in a few hours

A couple of days ago, got yet-another-email in my inbox announcing deals. As is often the case, they were either uninteresting/of unclear value or felt like a trap with layers of well disguised fine print.

My first reaction was the usual irritation - the kind you have when a smrt-ass-wannabe tries to take you for a ride and you just manage to spot it in time. But, over lunch which I had in a few minutes later, it occurred to me that I might possibly not be alone in this sea of deal-noise. And that like me, folks naturally have a nose for good, genuine deals which actually made sense.

And as I thought more, it became obvious that the whole definition of a "deal" as a "discounted" offer was flawed. I'd just bought great tyres for my dad's car - even at no discount they were awesome deals compared to the other choices. And we humans, we just know these things, don't we ? Especially Indians - VFM is part of our DNA.

Of course, we find deals everywhere. And the really interesting ones are those that are around us - those in the neighbourhood mall, or with our usual grocer, or favourite diner. Offline, online. Sometimes just a friend selling something they don't need anymore.

So created the easiest thing I could - a Facebook page for dealrater. And followed up with a WordPress install with a plugin for voting deals up or down. And then added a Google spreadsheet form so folks could add stuff they found VFM, or a great deal they'd go for themselves.

The site is now up at Its a simple blog with some features now, and will grow if my gut feel of folks being better at this, and interested in cutting down deal-noise is vindicated (them being able to find the site is of course part of the testing so help me please :))

// Pardon the crappy logo - its a 2 minute job to get started. Will get a fancier, designed one later.

All of this took sporadic effort over all of 48 hours. Including some data seeding.

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