Meanwhile, outside the echo chamber...

India isn't really slowing down that bad, and here's some reasons.

Of course, in the "globally integrated" (and ridiculously priced) pockets in Mumbai, Bangalore, Hyderabad, parts of the NCR, Chennai, Kochi, etc., there is a recession underway and the impacts just about started to be felt. There have been layoffs, people are on notice, fortunes have been lost and there are netither large transactions happening, nor loans available to fund them in the first place. But the "rural economy" (is that primarily the agrarian economy, or is it more a geographical definition?) continues to do well despite a not very strong winter crop. I read somewhere that its share of the GDP is 54%, yet it manages a share of 62% of consumer spending! In essence, thats what drives the wheels of our economy.

Makes one feel kind of marginal, doesn't it :)

Question : what's our "startup" world doing beyond the slick 2.0 interfaces, and its connected high end crowd ? Where is the idea for major services for this huge, if challenging, market ? Why must we do essentially what The Valley does ?

I have no answers, but I do think part of the reason is that most of the "startup" entrepreneur space is not about a business, but technologies or often just their usage for a narrow, niche and usually optimistically sized target audience. Not just this, some people even seem to take offense that there's enterprising folks outside of tech (involved in real businesses - imagine), and that they deserve funding as well!

The current modus operandi of the VC sector does not demand an upfront "completion of the business" cycle and in the Indian context, version 1.0 of the biz idea gets too expensive on its own. A million dollars! Come on, many of the big brands we have today were started on lesser.

There are surely a few great successes outside of the echo chamber. If you know a few, would be great to interrupt our heady 10x multiple fantasies and get to know about them. It might benefit us to understand how to first create a real business, and then bring in its online/mobile/whatever interface as needed - as a tool to improve/enable parts of the business. The real need is never the interface, dears.

Gratisfication - free mobile stuff is fun

[ blog.zook.in cross -post ]

A little snooping around all the content we've been adding recently got some interesting stuff (and converted even me, who's never downloaded a ringtone in my life, to do that!).

If you're so inclined, there's Mantras you can use, or various sirens if thats your thing. There's various other ways of getting you to pick up the phone, some very amusing :) Rock, F1, bells, funny ones, there's all kinds of stuff you can download for nothing at all. Go ahead and find it - its fun and its free.

There's also tons of pictures you could use, and mobile games and applications - all through one search box.

We continue to work to bring more and more interesting, useful stuff for you. Keep zook.in!

P.S. Reminder : you can also download and use the Zook client for S60 3rd Ed. phones - check out if there's one for yours....

Great at less than 100%

Ziva is a very "dynamic" company, to put it nicely. There's always a dozen ideas, and another 10 underway, and plenty of possibility. Each idea has a bright blue sky story to it, and in its ideal avatar would yield phenomenal improvements/data/users/glory/whatever.

The big questions I've learned to ask is : What happens if the idea doesn't mature to its 100% ? Is it useful/worth doing/helpful to the product and direction at 50% ? 20%? Whats the first version and will it be something we can make use of in itself ? Is the "prototype" a product in itself ?

This isn't an execution issue. Its just practical. From what I've observed in the software world, rarely is an idea executed to its fullest ideal. There are engineering issues, time-to-market issues, other priorities, reactions to real need that create directional changes, etc, that all lead to a smaller subset or version of the idea being the end-product for the longest time possible. This is also a good thing - because it leads to practical, usable R&D rather than early, limited "lab prototypes" that don't really fit anywhere yet, but "we're working on ver 2". It also gives a feature/product a shot at collecting market feedback early, and helps optimize resources on it. Most importantly, it reduces wasted effort on half-bakery stuff that never got released. Sure, we still have a lot of those, but thats where the learning happened ;)

All Kinds of Alerts!

I've been using Zook Alerts myself in the true tradition of eating your own dog food :) Just happened to visit the "My Alerts" page and here's what I got!

Headlines News Alert - 09:00 Everyday
Cricket Alert - When Occurs
Event Alert - Rock Bangalore - 18:00 Everyday
Weather Alert - Bangalore, India - 09:00 Everyday
Stock Alert - Satyamcomp - 11:00 Mon-fri
Stock Alert - Tatamotors - 11:00 Mon-fri
Deal Alert - Stationery Books Koramangala Bangalore - 19:00 Every FRI
Deal Alert - Sarjapur Road Bangalore - 19:00 Every FRI
Movie Alert - PVR Hindi Bangalore - 20:00 Every FRI
Deal Alert - Hsr Layout Bangalore - 19:00 Every FRI
Movie Alert - Pvr English Bangalore - 20:00 Every FRI
Stock Alert - Bsesn - 11:00 Mon-fri
Event Alert - Classical Music Concerts Bangalore - 18:00 Everyday
Event Alert - Drama Bangalore - 18:00 Everyday
Event Alert - Film Festival Bangalore - 18:00 Everyday

Of these, the News alerts, tho pretty generic, are a useful update of the world. The Movie updates are *sometimes* useful - totally depends on whether we're thinking in terms of going to catch a movie that weekend. The deal alerts have managed to get me to search a little more on occasion, and the stock alerts are what I probably read most religiously :)

Just signed up for HSR/Sarjapura Road deals alerts this morning - curious what it'll feel like to follow ALL deals in our area.

Happy Valentines Day-ulu

Pink Unmentionables or not, we at Zook wish you a Happy Valentines Day.

Here’s some gifts you can share : some lovely Telugu Songs absolutely free!

You can also find some beautiful messages to sent to your Valentines.

Have a rocking day and may there be zero moral interference in your Valentine transmission :)

Software -> Auto industry!

Had mentioned earlier that the software industry needs to emulate the auto industry a little more to become way more efficient, and a little less of a black hole to the lay person, than it is today. I've held this view for some time, and have believed that as more Indian businesses become enterprise software users, they'll drive the efficiency merely by their habit of questioning the reasons for the pricing of everything to determine VFM as best as they can!

Here goes!

This is a good sign, and a good time to drive this harder. The software industry has lived in its own warp for the longest time - productivity, salaries, lack of open standards (at least in comparison to other industries), different production and marketing styles. I think a v2.0 will start to happen as things start moving east.

Zook Client Featured S60 App on Nokia


The Zook S60 Client on the Mobisy Platform was the featured App on Nokia


You can download it by pointing your phone here.


This is early days for the client - and we’d like your feedback on the same. What else would you like to see ? Whats good ? Whats bad ? What else ?

The Passion of the Entrypreneur

There are businesses, and there are businesses. Some become big brands, some get into franchising, some are huge enterprise-driven cash cows.

My favourite kind of business is a little more romantic though - the kind where the passion of it rules - its size is almost guaranteed to be single-store or small otherwise because the energy and keenness it needs pretty much cannot be replicated. Its rarely the most profitable (in cash terms) but usually extremely loved and respected, and sustains. The brand is huge in its own niche, and its amazingly satisfying in its own way.

I'd place some of these in that category:

BOTS : Bums On The Saddle

Nikhil and Rohan are regular software guys who are passionate about bicycles, and dared to try and change the cycling scene in Bangalore on their own! They rented "space" on the terrace and built (by hand!) their showroom. They've got a lot many customers over the few hours every weekend that BOTS opens, and even more friends because of the amazing community they're helping create. They participate in biking forums as riders, enthusiasts and also as people who sell Treks if you need those. The DIY workshops at BOTS, the biker-movie-nights, the wiki/FAQ for rentals, what bike etc, and the readiness and enthusiasm with which every question - even from non-Trek owners such as myself - is answered - is what differentiates their approach to business as compared to the Firefox Stations which also carry Treks. I would not say they know everything about bikes (though the fundaes collected and worked upon has grown to a formidable volume over time) - but they're the most willing to learn quickly and even better, share widely.

Auto Service

Venkat Shyam's love for all things mechanical, especially bikes, and his never-say-die attitude when it comes to analyzing issues makes him a pleasant surprise in the otherwise murky two wheeler service space. Add to that his willingness to help anyone and everyone on the fora he's a member of, and his amazing innovativeness in running the service station be it customer friendly initiatives, employee benefits, or even helping out the parent brand with field level R&D, and to me he's a great case study for biz schools - how to think like a world class org even at a small family owned business level.

He's probably got more brand value than most big Auto Sales/Service chains in Bangalore or perhaps across India, and people have sometimes ridden down from Pune to get a decent job done :)

Rainwater Club

This is now part of Biome - which includes Chitra Vishwanath's efforts towards energy friendly, yet aesthetic architecture and construction.

I had interacted with Vishwanath about 6-7 years ago when we were considering inplementing RWH for our apartment complex. Recently have gotten to know more about him and the others who're part of this when my wife started working with the Rainwater Club. His determination to make a difference one little bit at a time, and the perseverance which has sustained the effort over years amazes me. Its not a not-for-profit venture, yet its focus is not profit. The impact, organizing the sector and its players, and defining a path for better water management is their agenda and given how critical water and energy management will become, its a great business to be in without being all "business-like" about it - if you know what I mean :)

GettOffUrAss

Santosh is more of a traveller and dreamer, but unlike the rest of us, has had the conviction and guts to follow up on these, and over the years, have seen him establish himself as a specialized, niche player in the travel space. He probably has more repeat customers (and even repeat non-customers like yours truly ;)) that most travel portals. He's also having lots of fun, probably making decent money and growing business while keeping it really really close to his vision of what it should be. I would be surprised if any large travel outfit can even come close. You need to be a traveller/biker/dreamer to get this far, and the average cometravelwithus.com just does not cut it! No VC, no IPO plans, no projections. Just does what he loves, and thats to get people off their asses and out there :)


MapUnity

Ashwin has a very very different approach to startups. While I will not claim to understand it, its probably not about VC funding in the classical sense, 10x returns and exit options. He's dared to create a very different model, build brand equity amongst the players that matter in the mapping space, learned how to work with governments and large organization without monetary transactions alone driving the relationship.



I cannot imagine how large orgs - an Oracle or a Reliance or an AirTel could ever hope to do anything like this. This is surely a beautiful form of entrepreneurship, and I hope to keep running into more of these examples. Keeps the enthusiasm going like little else. Their passion, their dive-into-it attitudes and their honesty is very refreshing. Its not unsurprising that bums and ass are part of the names of two of the businesses I've covered :) These guys are serious about what they do, but not everything is immediate RoI alone.

O perhaps their definition of "Returns" encompasses more than what shows up in the next quarter's balance sheets, and therein lies the "differentiator".

Edit : Some that I forgot to mention

Starc Audio


Rajesh Nair has a passion for music - and understands his valves and crossovers. Years ago, based on a reference, I'd prodded him to make me a home theater system from a scratch - and was very happy with the results. Rajesh has since embarked on a fantastic journey thats taken him to explore new heights of the high end audio market - stuff I cannot afford or even begin to understand, but for which there's a strong niche market of affinciados. Again, Rajesh has followed his dreams and lived them.

EasyLib


A lending library thats more than just that. They were small and fledgling when I first heard of them, and now are a business thats positively impacting the reading habits of many. They organize reading/storytelling sessions for kids too! No funding, projections etc, again.

Before you go buy that …..

Check things out on Zook - O2S have added tons of great deals for your locality, your brand and service.

Great Beauty Services Offers in Bangalore

Best Digital Camera Prices in Mumbai

Best Samsung Deals Across Delhi!!

Check out Bangalore Laptop offers

Call up O2S at the given number, and they’ll help you out with more offers, and in fact find for you exactly what you’re looking for. Less headaches, better prices!

Special M-Coupons for Mumbaikars

[ X-post from The Zook blog yet again. Am getting lazy.... ]

Our coupons and deals partners, Open2Save, have gotten some special deals in Mumbai. These will not be available through search, but you can subscribe for the same for delivery every month through SMS.

How ? SMS “O2S mum” to 57575665

You’ll get a the current deals in your Inbox (and we’ll keep sending fresh ones once in a while) - if any specific one catches your fancy, just SMS the keyword for that deal to us, and we’ll send you the coupon you need to show the store/restaurant before you order/buy stuff.

Happy shopping!

[ Tip: for the readers of this blog - 984-551-9665 - thats 984-551-zook on your phone-keypad - will work as well for now. If we see more usage on the long code - we'll move to one for good. Its a Karnataka number so in other circles you'll need to prefix a +91 or 0 - +91-984-551-9665 ]