Mobile Marketing Gotta Happen

Yahoo says so too :)

But 2010 - hmm - thats a long time to wait. Of course, there's usage thats gotta mature first, and availability of apps and content, and connectivity and speeds.

Of course, from our experience, users aren't merely looking for "local" info - but "any info". Of course the information is unlikely to be long research papers or analyses or descriptions, but there's a gap to fill to satisfy the urge of "I wanna know NOW!" for sure.

Edit: The Dhoni Effect nicely sums it up - and is pretty much what we've been seeing.

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