The economics of free

Rajesh Jain talks about free subscription services

The logic sounds correct - the only question is how quickly will advertisers jump on? In the interim, the costs for the service provider are quite daunting. Good to see the optimism about pull services too, esp search :)

The same, on his blog, with some background too.

1 comment:

Rohan Rai said...

And heartening to see optimism in free service via sms especially the concept of Invertising