Learning, contd (mobile advertising)

The latest addition to my wisdom:
  • $100 lasts very little time for mobile advertising.
  • Its quite an effective medium
  • CTRs are between 0.39-1.63
  • Ads with images - however basic - are clicked way more often
  • There a lot many mobile web users in India
  • Usage is a little biased towards NSFW sites :)
  • People don't just click, but once they do, they do spend time on clicked site too.
This is, of course, from a very small and short observation sample and time period. But hey, you always start someplace.

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