Learning, contd (mobile advertising)

The latest addition to my wisdom:

• $100 lasts very little time for mobile advertising.
• Its quite an effective medium
• CTRs are between 0.39-1.63
• Ads with images - however basic - are clicked way more often

Also:

• There a lot many mobile web users in India
• Usage is a little biased towards NSFW sites :)
• People don't just click, but once they do, they do spend time on clicked site too.

This is, of course, from a very small and short observation sample and time period. But hey, you always start someplace.